The idea of First Edition Clothing was birthed in November 2003. With 15 years of experience in the retail sector and having developed a love of fashion, we wanted to launch a range of practical and functional active wear. After doing the necessary research and ground work, our first range was launched in March 2004. The response was positive but it was not until May that year that First Edition Clothing would find its true purpose and focus.
By co-incidence one of our customers asked us to produce a leotard. This represented a challenge for two reasons. Firstly we had never considered ballet and dance wear as part of our range, and secondly we were unfamiliar with the technical requirements of constructing a leotard. However we were curious and ambitious to see if we could pull it off and managed in the end to produce a garment that was well received. Little did we know at the time that the production of a single leotard would lead to the dramatic growth of our business. After many years of successful trading, ballet and dance wear has become the signature and essence of the First Edition label.